I'll start out by offering excerpts from my own personal info product over the next few weeks to get things going. Eventually I'd like to have this blog be a place for all to opine on their car-buying experiences. I believe we can all learn from each other and maybe help others avoid pitfalls in their purchases.

ABC Info Product:
People buy a new car for two reasons and two reasons only: because they want one or because they need one. Whether it’s because of a want or need this purchase can be a costly one if not properly prepared. Consider the following scenario…

“Honey, don’t you think it’s about time we trade-in our old car for a new one?” John asked his beloved wife.

“Oh, yeah, it’s more than about time,” Jane replied citing the 150,000-plus miles on their current four-door sedan. “With the baby coming and our need to have peace of mind knowing our vehicle will be safe and stand up for the next few years, it is definitely time.”

“It’s just that this is a major purchase and if we don’t do it right it could end up costing us more than we can afford to spend now and in the future,” explained John. “There is so much riding on this purchase and we both know there is not a car salesperson in the world that truly has our best interests in mind. So, what do we do?”

“We do the best we can,” answered Jane. “That’s all we can do.”

“Well, then, we better get started,” John said as he sat down in front of the computer and began the research for their upcoming purchase. “What should we get?”

“What do you think, minivan or SUV?” asked Jane. “I’m not a soccer-mom yet, you know, so I would love to still be able to show off what we have, so I think an SUV would be better. That will be best during the winter, too, you know.”

“Yeah,” replied John, half-listening, as his eyes scanned the more than 9 million responses to his online search for ‘buying a car.’ “I know. I don’t know where to look or what exactly to type into the search engine to save the most time and effort in finding a car.”

“We could always just go for a drive and find something that catches our eye,” offered Jane.

John just about came out of his seat on that one, “You mean lay our lives on the line at an actual dealership. I don’t think I can put up with the salespeople coming out of the woodwork to ‘help’ us get the best deal.”

“We don’t have to stop. Just look,” continued Jane. “Oh, yeah, but then how will we ever get to see what the car’s features are? Crap, why does it have to be this hard?”

“Yeah, I wish there was an easier way,” added John as he comforted Jane in his arms. “There has got to be something out there that will take us step-by-step through the whole process and not take us for a ride at the same time.”

Sound familiar?

NOW, THERE FINALLY IS!

Not only for John and Jane, but for everybody looking to buy a new or used vehicle there is one simple product. Armed with the ABC, 1-2-3 Guide anyone can feel confident in making that next vehicle purchase.

Ideal for individuals buying their first vehicle or those “veterans” of the car sale battle, the ABC, 1-2-3 Guide will save you on your next purchase and all purchases for years to come.

According to auto buying statistics the average auto buyer now purchases a new car every three years (for the sake of time and space “new car” will mean any vehicle being purchased whether it’s new or used and whether it’s actually a car or a truck/SUV/minivan, etc.). To put this into proper perspective realize that if you don’t get it right the first time, every three years you could be digging a deeper and deeper hole. Let’s say you follow this simple three-year buying plan with purchasing your first car after you graduate from college or, when you turn 22-years old. If you were fortunate enough to retire early at, let’s say, 55, using the three-year average, you would purchase 11 vehicles during that time. Fail to get it right at 22 and your slim chances of recovery are magnified eleven-fold! Of course your purchases wouldn’t stop at 55 but this gives you an idea of what to expect. So, what do you do? That’s what this information will provide you: an answer to that question and many others. Rather than going on and on about what information you’ll receive let’s soothe your anxiety by getting started.

This program is designed to walk you, the buyer, step-by-step through the auto-buying maze. Actually, more than a maze, the auto-buying process is like a battle. By following the steps presented in this program you will be given a map showing you where all the land mines are and the best ways to avoid them which will allow you to walk away with the vehicle of your choice at your price. It’s been said that knowing is half the battle, but, in the auto-buying process KNOWING IS ALL THE BATTLE. Remember that phrase: “KNOWING IS ALL THE BATTLE.” Whoever knows more…WINS! This program is designed for you to know more than the salesperson, thus, helping you win the battle. Ready? Good, let’s go…

Here are the steps:
1) Research
2) Schedule
3) Look
4) Talk
5) Compare
6) Deal/Negotiate
7) Purchase/Negotiate (Finance office)
8) Celebrate
9) Repeat (Like shampoo instructions…repeat)

Over the next few posts I'll go into detail on each step to guide you through the process. Feel free to email me with any pertinent questions.